The coach who's actually done it.
I didn't plan to become a coach.
For fifteen years I was the person on the other side of the table. UX designer, product leader, Head of Design, startup founder. I led teams through $50M+ growth. Built products used by 1.8M people. Sat in the rooms where strategy gets made and the pressure to perform never stops.
And throughout all of it, people kept finding me.
Not for my product decisions – for something else. Colleagues would show up at my desk, message me late, or grab me after a meeting. How do I ask for more money? How do I handle this manager? Should I take this role or that one? I'm thinking of leaving – what would you do?
I'd listen. Ask the thing they hadn't thought to ask themselves. Help them see what was already there.
A few months after one of those conversations, a colleague called me. She'd got the promotion. The salary. Everything we'd talked about had worked. She was ringing to say thank you.
I had butterflies in my stomach. And I thought – this is what I should be doing.
Then I built a startup. It was everything I thought I wanted – founder, CEO, the pitch, the whole thing. Until it wasn't. I burned out. Quietly. While still delivering. That moment cracked something open. I stopped pretending everything was fine and started paying attention to what actually mattered.
I requalified as a coach. Turns out I'd been doing it for years anyway – just without the title.
Now I work with ambitious people who've built something – a career, a reputation, a version of success – and still feel like something's off. People who are good at what they do and stuck in a way they can't quite name.
I'm direct. I'll tell you what I see – not what you want to hear. I'll ask you the thing nobody else has thought to ask. And I'll push you, because that's when things actually change.
I'm also someone who's changed careers, built something from scratch, burned out and rebuilt, and come out the other side knowing exactly what I want and why. I know what it costs to keep performing a version of yourself that stopped fitting. And I know what it feels like when that changes.
If you want someone who's been in some version of that room – let's talk.